Service
Website Improvement
Your website is live but underperforming. We audit, prioritise, and fix performance, UX, SEO, and conversion issues — measurable improvement in every sprint.
Your website is live — but it's not performing. Slow load times, poor mobile experience, low search rankings, or weak conversion rates mean you're leaving revenue on the table every day. We fix what's broken and optimise what's underperforming.
What's included
- Core Web Vitals and performance overhaul
- UX and conversion rate optimisation
- Technical SEO and discoverability
- WCAG 2.2 accessibility compliance
- Analytics and measurement setup
Key metrics
< 2s
Load time target
+40%
Avg conversion lift
95+
Lighthouse target
WCAG 2.2
Accessibility standard
How We Build It
A layered production architecture designed for reliability, performance, and maintainability.
Browser / Mobile
CDN + Edge Cache
Global delivery
Application
Optimised rendering
Analytics
RUM + events
Search Console
SEO signals
CI/CD + Lighthouse
Perf gates
Architecture varies per project — this represents our standard production pattern for this service.
Our Process
Audit and Prioritise
Comprehensive technical audit — performance, SEO, UX, and accessibility — with a prioritised backlog ranked by business impact.
Quick Wins
Ship the highest impact-to-effort changes first: image optimisation, critical CSS, caching, and mobile layout fixes.
Systematic Improvement
Two-week sprints through the prioritised backlog with measurable before/after metrics each cycle.
Monitoring
Continuous performance and regression monitoring so improvements don't erode over time.
Technology Stack
Why clients choose us
- End-to-end ownership — no agency hand-offs
- Architecture documented before any code is written
- Tests written alongside features, not as an afterthought
- Fixed-price phases with clear deliverables
What Website Improvement Looks Like
This isn't a redesign from scratch. We take your existing site and make it measurably better — faster, more accessible, higher-converting, and easier to maintain.
Performance Overhaul
Slow sites lose visitors. We audit Core Web Vitals, optimise images, fix render-blocking resources, implement caching strategies, and restructure layouts to hit sub-2-second load times.
UX and Conversion Optimisation
We analyse user behaviour, fix drop-off points in your conversion funnel, improve mobile responsiveness, and redesign key pages to drive more leads and sales.
SEO and Discoverability
Technical SEO fixes — structured data, internal linking, meta optimisation, crawl budget management, and content architecture — so search engines can find and rank your pages.
Accessibility Compliance
WCAG 2.2 compliance auditing and remediation. Keyboard navigation, screen reader support, colour contrast, focus management, and ARIA attributes implemented correctly.
Code Quality and Maintainability
If your site was built quickly (or by AI tools), the code may be fragile. We refactor for maintainability, add tests, and set up CI/CD so future changes don't break things.
Analytics and Measurement
Proper tracking implementation — GA4, conversion events, funnel tracking, and custom dashboards — so you can measure the impact of every change and make data-driven decisions.
Our Approach
1. Audit and Prioritise
We run a comprehensive technical audit: performance (Lighthouse, WebPageTest, real user monitoring), SEO (crawl analysis, ranking gaps), UX (heatmaps, session recordings), and accessibility (axe, manual testing). The result is a prioritised backlog ranked by business impact.
2. Quick Wins First
Ship the changes with the highest impact-to-effort ratio in the first sprint. Typically this means image optimisation, critical CSS, caching headers, and mobile layout fixes — improvements users notice immediately.
3. Systematic Improvement
Work through the prioritised backlog in two-week sprints. Each sprint delivers measurable improvement with before/after metrics.
4. Ongoing Monitoring
After improvements ship, we configure continuous monitoring — Vercel Analytics, Speed Insights, Search Console alerts — so regressions are caught before users notice.
What You Get
- Performance baseline report with current metrics and improvement targets
- Prioritised improvement plan ranked by business impact
- Sprint-by-sprint delivery with measurable results each cycle
- Before/after documentation proving the ROI of each change
- Monitoring setup so gains don't erode over time
Technologies We Improve
Next.js, React, WordPress, Shopify, Webflow, custom HTML/CSS, and legacy PHP or Rails sites. We meet your site where it is — no mandatory replatforming.
Start Improving Your Website
Your website should be your hardest-working salesperson. Tell us what's underperforming and we'll deliver an audit with specific, prioritised recommendations within one week.
From the blog
Insights on Website Improvement
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Ready to get started?
Let's build your make your existing site faster, more visible, and higher-converting.
Tell us what you need. We respond within one business day with a technical plan and realistic timeline — no sales pitch.
Start Your Project